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Social Media Specialist – Binance

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    • Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment.
    • Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content.
    • Produce and edit high quality, engaging, original content that can be used cross-platform.
    • Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
    • Monitor and effectively leverage TikTok or other social media trends.
    • Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams. 
    • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
    • Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
    • Engage and build communities through one-on-one as well as one-to-many conversations.
    • Have fun!


    • 6+ years of experience in digital marketing or social media related roles.
    • Mandatory to be native or fluent English speaker.
    • A deep understanding of TikTok & social media algorithms.
    • Proven success of creating high-performing content on TikTok.
    • Knowledge of TikTok trends and the best performing content types.
    • Experience with getting creative within brand guidelines.
    • Video editing proficiency. Project management experience.
    • Keen sense of the crypto market in general.
    • A meme connoisseur.
    • A clear and concise style of communication, with a creative/fun spin when relevant.
    • Strong sense of responsibility.
    • Self-motivated and results-oriented. 
    • Remote and startup experience is a plus.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire